The 2024 Non-Obvious Book Award Winners

Watch the live winner announcement show ...

See our 2024 Shortlist Selections ...

2024 Most Useful Book of the Year:

Negotiating While Black

by Damali Peterman


2024 Most Original Book of the Year:

Trash Talk

by Rafi Kohan


2024 Most Entertaining Book of the Year:

Sticky Notes

by Matthew Eicheldinger


2024 Most Useful Shareable of the Year:

Supercommunicators

by Charles Duhigg


2024 Shortlist Selection:

10 to 25

by David Yeager


2024 Shortlist Selection:

Imagination

by Ruha Benjamin


2024 Shortlist Selection:

Infectious Generosity

by Chris Anderson


2024 Shortlist Selection:

Look Again

by Tali Sharot and Cass R. Sunstein


2024 Shortlist Selection:

Should We Go Extinct?

by Todd May


2024 Shortlist Selection:

The Age of Magical Overthinking

by Amanda Montell


2024 Shortlist Selection:

The Endless Refrain

by David Rowell


2024 Shortlist Selection:

The Long History of the Future

by Nicole Kobie


2024 Shortlist Selection:

The New Tourist

by Paige McClanahan


2024 Shortlist Selection:

The Problems in the Art World

by Brainard Carey


The Best Book Covers & Titles of 2024

See the 2024 Longlist Selections ...

2024 was our tenth anniversary of running these awards - and we considered over 1000 titles to narrow down our Longlist and Shortlist. The titles selected for this list were the very best non-fiction titles published all year. The Longlist is announced and included below.

Buy Books at the Non-Obvious Book Award Store >>

NOTE - To buy these books, visit our curated store at Bookshop.org to purchase any of these books and have a portion of your purchase go to support Independent bookstores.

Here are our finalist selections for the 2024 Non-Obvious Book Awards Longlist (listed alphabetically by book title):

About the Non-Obvious Book Awards

These awards are organized and judged by the team at the Non-Obvious Company. Our mission is to help leaders, organizations and curious minds learn the habits that allow them to see what others miss and face the unknown. We do this through our published books, popular keynotes, custom workshops, and annual book awards program.

Get new book recommendations weekly. Join our email newsletter >>

Find @nonobvious on Twitter, Instagram, Linkedin and Facebook.

Find @rohitbhargava on Twitter, Instagram, Linkedin and Facebook